Built by Merkle, Merkury draws from a deep heritage in data, analytics, and technology expertise. The platform represents the evolution of identity resolution to a model where clients get all the components needed to develop an in-house, enterprise identity stack and the capabilities that support numerous business goals and use cases.
And, it's here at just the right time, where understanding, targeting, and measuring cross-channel experiences are paramount.
Merkury powers the highest accuracy of identity across the enterprise to deliver cross-channel consumer experiences and measurement that drives business performance and growth.
For media owners and publishers
Merkury provides a future-proofed identity and data foundation to drive audience identification and addressability, custom audience targeting programs, cross-property and channel reach, and improved monetization.