MERKURY
The future of identity is here.
Enabling first-party, cookieless identity
PII-based person ID; all US consumers and households
Third-party data sources + first-party CRM and digital data resolved and linked to person ID
Person ID graph connections. Interface for audience creation, addressable sizing, and audience delivery
Privacy-safe analytics environment and tools. Data securely keyed and re-keyed to person IDs
Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
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Some ways that Merkury shines
Clean and link offline and digital records for databases, data lakes, and technology platforms
Turn anonymous site, media, and email engagements into cookieless IDs of consumers
Enhance cookieless IDs with high quality, person-based data for insights, segments and models
Deliver personalized, cross-channel experiences across media, site, service and more
Measure at the person level for improved attribution and privacy-safe closed-loop analysis
Enable customized call center scripts based on previous audience model scores or behaviors
For media owners and publishers, future-proof and products and media monetization efforts
95%
242M+
90%+
Ready to see it for yourself?
Identity is the core differentiator you'll need to deliver the total customer experience. As third-party cookies become obsolete, Merkle brings you the opportunity to get closer to customers.
Reach out to us to learn more about the Merkury platform. We’ll show you how to own identity and turn it into the ultimate competitive advantage.
