Enabling first-party, cookie-less identity
Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
PII-based person ID; all US consumers and households
Third-party data sources + first-party CRM and digital data resolved and linked to person ID
Person ID graph connections. Interface for audience creation, addressable sizing, and audience delivery
Privacy-safe analytics environment and tools. Data securely keyed and re-keyed to person IDs